Last but not least: The Pritt evolution
The Pritt glue stick is turning 40 this year. The Düsseldorf-based brand is now available in 121 countries and still has a very strong USP.
The first copies went over the counter on September 15, 1969, and today several billion have been sold. Now 40 years old, the Pritt glue stick is not only sold in 121 countries, but is also a well-known brand wonder. And for many, it is probably a childhood memory, especially the smell. It owes its shape and twist mechanism to the lipstick that inspired the development of the technical innovation (there were no glue sticks before).
In addition to changes to the adhesive (now without petroleum), it has since undergone changes to the exterior in particular, which, it has to be said, have not been so good for it. While the two early models are characterized by geometric clarity and a certain retro chic, the outer shell of the newer models is becoming increasingly confusing. But the thing will remain a brand wonder, if only because of its very USP.
In addition to changes to the adhesive (now without petroleum), it has since undergone changes to the exterior in particular, which, it has to be said, have not been so good for it. While the two early models are characterized by geometric clarity and a certain retro chic, the outer shell of the newer models is becoming increasingly confusing. But the thing will remain a brand wonder, if only because of its very USP.
