Last but not least: The art of getting noticed
In New York, many talented but unknown artists are denied access to the big stage. Canon and the Grey agency changed that with a guerrilla marketing campaign.
As part of the 25th anniversary (!) of the legendary EOS Rebel digital SLR camera, Canon is highlighting various "Rebels with A Cause" (in reference to James Dean's classic film "Rebel without a Cause"). This includes the successful hip-hop producer Swizz Beatz. He is bothered by the fact that in New York's art scene felt, politics and relationships are apparently more important than talent and ability. This is probably not only the case in New York, but in many other places. Many who would be good never get the chance to convince a wider public of their skills. And thus make it inside the thick museum walls. Grey took advantage of these walls and put the unknown artists at the center of attention for one night with a giant projection. (hae)
