Last but not least: ING DiBA and its vegetarians
At ING DiBA, it's all about the sausage. At least since the new commercial featuring basketball player Dirk Nowitzki. It was filmed in a butcher shop, which has caused quite a stir among vegetarians.
ING DiBa is actually only advertising its savings interest rates with the new commercial and wants to show that you can become as "big and strong" with one of its accounts as the German basketball player Dirk Nowitzki. However, the fact that the commercial sparked a heated discussion on Facebook is not due to the good savings interest rates, but to the filming location: a butcher's shop.
Since the beginning of January, there has been a lively discussion on the bank's Facebook page about nutrition. Vegetarians, vegans and meat eaters discuss, insult each other or post vegan jokes to defend their point of view. Dirk Nowitzki and interest on savings have long been forgotten.
A few days ago, ING DiBa declared the discussion closed. Although the entries already posted will remain, new ones will be deleted. After all, this is about a bank and not a butcher's shop. ING DiBa received a lot of praise for its confident handling of the heated discussion. From meat eaters and vegetarians. After all.
(Source: wuv.de)
