Last but not least: The big TV lie
Frieda Hodel's «Joiz» gaffe was a successful viral stunt. Or a "big TV lie," as *Blick* headlines, sounding almost a little offended.
The video has caused a lot of laughter in the past few days: Bachelorette Frieda Hodel has the ultimate mishap when leaving the Joiz sofa and accidentally gets rid of her dress. Since the video was produced extremely genuinely and Hodel was seen to be clumsy, Joiz viewers fell for it in droves. First and foremost Blick, which prominently publicized the funny scene as a "dress drama on TV.
By the way, the story also made it to Watson ("Ouch."), in the Swiss Illustrated ("Mega breakdown") and to Austria ("Megapanne"). Then on Monday the ResolutionAll fake! Some attentive viewers already knew beforehand that something could not be right with the film, because it contains a mistake: Hodel puts the microphone on the sofa and holds it again in her hand after the cut. Thanks to the making-of video, Blick also learned how the magic worked ("A secret cord tore the dress off") and now puts in the outraged article the question of all questions: "Why does Joiz sell its viewers for stupid?" Presumably so that the Blick Group can do the promotion for the branded entertainment format "Wer's glaubt" (Who Believes), conceived by Wirz and sponsored by Die Mobiliar, free of charge and extremely motivated. This also explains why the other major news portal has consistently ignored the story, although it too is usually not far behind when an ex-Miss or a Bachelorette shows some Füdli: 20 Minuten has been a media partner of the show in the past and thus presumably sensitized to viral Joiz jokes. (hae)
