Last but not least: The Americans watch gas pump TV
We’ve known for a long time that watching TV is one of Americans’ favorite pastimes—the average American spends four hours a day in front of the TV. Now a new trend is taking hold in the land of unlimited possibilities: gas pump TV.
Although the idea is no longer entirely new, it has only been spreading rapidly over the past few months. And this is how it works: Screens about the size of iPads are embedded in the fuel pumps. At the touch of a button or by pulling out the pump nozzle, the program starts in a continuous loop - sports, news or the weather are intended to sweeten the long, long refuelling process. And, of course, advertising is also shown - a 30-second commercial that runs for a month is said to cost 800,000 dollars.
There are currently two main competitors in the American petrol station TV market: Outcast and Gas Station TV. According to Nielsen, the former can be seen at 13,000 petrol pumps and has over 24 million viewers in the USA every month. Gas Station TV may have slightly fewer screens (9,000), but it has an impressive 28 million viewers. So this gas pump TV really is a trend. Whether it really needs it is questionable. Although: you shouldn't smoke, you shouldn't use your cell phone either, and after all, you have to do something while the gas is flowing into the car ...
