Last but not least: The Whopper as crisp as ever
Who would have thought: Burger King's legendary Whopper has been around for half a century! To mark this anniversary, the fast-food chain has launched a campaign for people over 50.
Who would have known: Burger King's legendary Whopper has been around for half a century! To mark this anniversary, the fast food chain has launched an over 50s campaign. The advertisements come in the form of glossy presentations reminiscent of beauty and fashion ads. The burger is presented by a model in a silky pink dress. And the highlight: both the burger and the woman are - even if you can't tell by looking at them - both over 50.
The seductive effect of the images is underlined by the slogan "Over 50 and still hot. The Whopper". Both the burger and the model have been optically tuned as far as Photoshop can take them. The over 50 model looks just as crisp and fresh as the salad between the sandwich buns. Regardless, while the word "original" is desirable for the Whopper, authenticity seems to be downright cursed on the ad subject. No big deal - as we all know, the eye eats too.
The seductive effect of the images is underlined by the slogan "Over 50 and still hot. The Whopper". Both the burger and the model have been optically tuned as far as Photoshop can take them. The over 50 model looks just as crisp and fresh as the salad between the sandwich buns. Regardless, while the word "original" is desirable for the Whopper, authenticity seems to be downright cursed on the ad subject. No big deal - as we all know, the eye eats too.
