Last but not least: The taco killer with the nine balls

 
Greg Creed, CEO of the Mexican fast food chain Taco Bell, had a great advertising idea: for his big "Why pay more?" summer campaign, in which menus for 79, 89 and 99 cents will soon be served to hungry people, he chose a very special advertising medium. Gangsta rapper 50 Cent was to change his name to 79, 89 or 99 cents for one day at Creed's request. Under this name, he was to drive to a branch of his choice and place an order in rap form at the drive-in. In return, the wrapped bread boss would have donated a whole 10,000 dollars to a charitable organization to be determined by Fifty. And in addition, all visitors to that branch would have been fed for free. Well, Creed had actually just wanted to attract some attention with this campaign. That's why he had informed the press directly instead of the artist himself. What he hadn't counted on, however, was the temperament of the steel muscle rapper who had once been riddled with nine bullets. His representative spoke of a "cheap, immature advertising trick" and a "deceitful offer". And Fifty himself said: "When my lawyers have finished with them, they can be scraped from the taco graveyard." Someone seems to have a serious aversion to fast food.