Last but not least: The key is in the box

A scavenger hunt is fun, a scavenger hunt is nice. Especially when there's a car to be won. If "winning" is usually associated with raffles in which you collect Coop grill tokens on a card and end up empty-handed - thanks to the theory of probability - then the Parasol Island agency presents a campaign without a double bottom: Somewhere in the sticks, it has parked a specimen of the new Jeep model Renegade. A total of twelve clues are published and the first reveals that the car is located on a mountain - but not on the continent where the car was designed. So presumably not in North America. Or not in Asia. Or not in Europe. Or wherever American cars are designed today in the globalized car market.

Preferably via the landing page Releasetherenegade.de and Twitter published further (and more precise) information. Right down to the exact coordinates, which registered users will of course find out first - so you can't do without the obligatory data collection after all. The car passes the time by posting selfies in front of the mountain panorama.

It seems that the car is actually hidden somewhere in the mountains. So if you come across a car on a mountain hike in the near future, don't hesitate and get in. "The key is in the ignition - you can drive off immediately!" promises Jeep. Even if the question arises as to why the Renegade had to be transported to its destination by helicopter if it is so easy to "drive off immediately". (hae)