Last but not least: The bell Ursli is also a celebrity
Spar has added a new line of organic mountain products called «Schellen-Ursli» to its assortment—they come all the way from high up in the mountains.
His home is the Grisons mountains: Schellen-Ursli knows the cows whose milk he drinks and cares for the goats whose cheese he eats. "High in the mountains, far from here, there lives a little boy like you." How often have mothers or grandfathers read these lines from the picture book by Alois Carigiet and Selina Chönz to their charges? The nature boy, who sets out all alone to fetch the big bell in the Maiensäss for the Chalandamarz procession, is bursting with health and vitality: "This is Ursli, look at him, a mountain boy like a little man," says the picture book. And now Ursli the bell has even become a branding celebrity. His name stands for quality, or more precisely for a regional organic product line from Spar.
For all Spar shoppers who want to know more: Schellen-Ursli now stands for Spar products from the Grisons, produced according to organic guidelines. From the end of October, Bündnerfleisch, salami, salsiz, cheese and milk, as well as free-range eggs, will be available with the Schellen-Ursli motif in all Spar and Eurospar stores.
