Last but not least: The one who tschuttet with the lions
In a viral campaign for a clothing label, a South African lion whisperer shows he’s not afraid to get up close and personal with the wild big cats. But the soccer match clearly goes to the four-legged team.
Kevin Richardson is an animal keeper and proven lion expert. He has spent his entire working life with these majestic predators - around the clock. The perfect protagonist for the Dutch clothing brand Van Gils, which is not only committed to saving lions living in the wild, but also sells stylish suits. At first glance, the idea of sending Richardson as a dresser to wild lions and having him play football with them seems rather original. However, the result is astounding and has gone viral on YouTube. The South African is so familiar and confident with the fearsome predators that they become (relatively) trusting cuddly cats. The lions are even up for a game of football - even if they don't always follow the rules to the letter and like to chew up the ball. The World Cup can come. (hae)
