Last but not least: The flitting parasol
At an outdoor pool in Düsseldorf, a parasol flitted across the lawns as if by magic, offering bathers protection from sunburn. Not only that - the parasol even spoke to them.
What nobody knew was that the perplexed guests were filmed with a hidden camera. Saatchi & Saatchi compiled the curious reactions for Vivesco in an online video to draw attention to the ongoing Sun Weeks in the pharmacies via Facebook, Twitter and YouTube. "Vivesco sees itself as a life companion for its customers. So what could be more natural than to be exactly where they need us most?" says Thomas Hofmann, Managing Director Marketing of the vivesco pharmacy partners.
The mobile parasol is an idea from the Frankfurt-based creative team at Saatchi & Saatchi. "A nice little stunt for Vivesco with which we left the usual communication paths and entered new territory," says Jorg Riommi, Executive CD at Saatchi & Saatchi.
Where the "speedster" will appear next is still being kept secret.
