Last but not least: The German Advertising Council reprimands
The German Advertising Council, comparable to the Fairness Commission in Switzerland, has conducted a brief annual review of the campaigns that have been criticized. There are some astonishing discoveries among the publicly criticized advertisements.
The German Advertising Council has just published a brief review of the campaigns complained about in 2008. A total of 264 complaints were received (2007: 269), of which 176 were rejected as unfounded. Of the 88 campaigns complained about, only 6 were publicly reprimanded because the advertising companies had initially refused to withdraw the advertisements. The majority of these involved images of naked female body parts. But not only, as the following three examples show.
Genealogy Ltd, Griesheim
The advertisement appeared on the Internet as a banner ad.
G&M Fleischwaren Frischdienst, Bönnigheim
The following poster as well as the naked woman and the slogan "True beauty comes from within" are used to advertise the company's own vans
EFAG Trade Mark Company, Altheim
Small poster advertising.
