Last but not least: The look recommends
Anyone who has been reading *Der Blick* closely over the past few days has come across an ad with content that’s not exactly run-of-the-mill.
Shavers and epilators from Braun are advertised. The special thing about it is that Blick has obviously already tested the devices and recommends them to its readers. This ad is a special and unique cooperation with a major customer, Ringier said in response to an inquiry from Werbewoche. It is an individually tailored and unusual campaign that is not part of the standard offer.
Whether a recommendation by the tabloid helps the general image of the devices remains an open question. One thing is certain, however: The ad attracts attention, and that is the main thing.
