Last but not least: The farmer calendar wants to Austria
This year's Swiss Farmers' Calendar will be released on Tuesday. At the same time, the publishers are announcing plans to expand into Austria next year. In the neighboring country—particularly among those involved with the local Young Farmers' Calendar—people are not at all pleased about the competition from Switzerland.
In Austria, of all places, the country of origin of the farmers' calendar, the publisher of the Swiss farmers' calendar, Mike Helmy, now wants to publish his own paper. In doing so, Helmy is directly attacking the Austrian Young Farmers' Calendar, which four years ago still served him as a source of inspiration for the local calendar. Meanwhile, resistance is forming in Austria. Shortly after the plans were announced, the Farmers' Union Youth countered with the launch of an anniversary edition and a hip party to mark the 10th anniversary. The motto: "Skimpy lederhosen, six-packs and natural sensuality - young farmers present anniversary edition".
Mike Helmy nevertheless reckons he has a chance: "I've always admired the Young Farmers' Calendar, but lately it's just given up." Now people want "more quality" again, and the new farmer's calendar is just what they need. Helmy is also confident that his calendar has been able to increase its circulation from 5,000 to 18,500 copies within five years. This year, it even received an award from the Calendar Marketing Association in the USA. It remains to be seen whether there is room for two calendars in Austria. In any case, the publisher is accepting registrations of Austrian beauties as of now.
Mike Helmy nevertheless reckons he has a chance: "I've always admired the Young Farmers' Calendar, but lately it's just given up." Now people want "more quality" again, and the new farmer's calendar is just what they need. Helmy is also confident that his calendar has been able to increase its circulation from 5,000 to 18,500 copies within five years. This year, it even received an award from the Calendar Marketing Association in the USA. It remains to be seen whether there is room for two calendars in Austria. In any case, the publisher is accepting registrations of Austrian beauties as of now.
