Last but not least: The donation poster

The German aid organization Misereor provides "help for self-help". Through cooperation with local partner organizations, sustainable access to drinking water is made available worldwide and poverty and AIDS are combated. The population is trained, women are supported and small businesses are supported. Misereor relies on donations to help. Normally a lengthy, laborious process. Unless you can count on creative help. The Hamburg agency Kolle Rebbe developed the first interactive donation poster for Misereor, which not only motivates people to donate, but also brings the donation to life. Using a credit card, you can cut a slice of bread for a family in Peru or cut the shackles of a child in the Philippines - and at the same time contribute two euros towards achieving these goals. The uncomplicated processing of the one-off payment is ensured by the cooperation with the mobile payment provider Stripe.com.

Finally, a note appears on the credit card statement that the one-off payment was made to 2-euro-help.com can be converted into a monthly donation. For example, you can find out that this amount will feed a South American farmer's boy for a week, whereas a single ice cream costs that much here. (hae)

via Good advertising