Last but not least: The pig in advertising
Every child knows that the pig symbolizes happiness. However, since swine flu mercilessly ravaged humanity, nothing is as it once was.
The phrase "having a pig" probably has its origins in the Middle Ages. Back then, the worst performer in popular games was said to have received a piglet - accompanied by mocking congratulations. For the losers, the pig was nevertheless an unexpectedly acquired object of value. Others claim that wandering students in the Middle Ages received a piglet with wishes for good luck and well-being as a reward for agricultural help. Whatever the case may have been, it was only a small step from the pig as a symbol of happiness to the piggy bank - after all, money makes you happy. It is said that the pig first appeared as a piggy bank around 1700. Long story short: pig = piggy bank = money. Until recently anyway. A lot has changed since the outbreak of swine flu. Take a look at the current KPT health insurance advertisement below, for example - a pink pig with an insidiously friendly face, hovering menacingly over a small, petite girl...think You is that when you think of saving money?
