Last but not least: The cross with English advertising slogans
«Those who have nothing to say say it in English»—so goes the scathing assessment by Walter Krämer, a champion of the German language, in an interview with the Sonntagszeitung. But he also expresses hope on the front of Anglicisms: In Germany, he says, the number of English advertising slogans has declined—because people don’t understand them.
An astonishing finding was published in the Sonntagszeitung. The paper conducted an interview with Walter Krämer, the founder and head of the German Language Association, which has been campaigning for the preservation of German and against its replacement by English since 1997 and now has around 30,000 members. When asked how successful his efforts to eliminate unnecessary Anglicisms have been, Krämer said: "Our efforts in advertising have been very successful. However, we cannot take sole credit for this. Studies have shown that the majority of people don't even understand English slogans. Since then, almost all new advertising slogans have been in the national language again." That's in Germany. In Switzerland, people obviously understand English better. Go Fiala, go.
