Last but not least: The eternal theme of love
As China’s economy grows, so does the divorce rate. The shampoo brand Rejoice counters this fact with the message: «You can’t force love. But you can fight for it»—put simply, and impressively portrayed by Leo Burnett Hong Kong.
The one, found by chance and all too easily lost again. Love is a decision. It is fleeting, the fire can go out. But it can also be rekindled. These and more thoughts on marriage in China by Leo Burnett Hong Kong in the online film Rejoice "Divorce" China Case from September 2014. The online film is worth watching, even if it is no longer completely up to date.
//www.youtube.com/watch?v=pdxLwqGsRkQ
The agency believes in the immortality of love as long as you give it a chance. Is that the right thing to do? The more than 3,275,000 clicks on Youtube.com answer this question with a like-dislike rate of 4,778 to 92 (uma).
