Last but not least: Danish delicacies
When Coca-Cola discovered that the Danish flag was hidden in its own logo, it was high time for a round of free flags.
The "discovery" was made by the McCann agency in Copenhagen. A welcome coincidence, because according to official studies, Denmark has always been considered the country with the happiest inhabitants in the world. As Danes seem to traditionally pick up their loved ones at the airport waving flags, but rarely have flags with them, the idea was obvious. Free Danish flags from the Coca Cola dispenser for everyone. Simple effect, beautiful effect. Incidentally, with a few brushstrokes, the Swiss flag could also be created from the Coke logo - and would have the correct shade of red available from the outset (see below). (hae)
via Adweek.com
