Last but not least: Cool public transport driver
The Danish bus line Midttrafik uses an anti-hero to promote public transport.
He is cool. With his "New York style hairstyle". And his outlet sneakers with "dobbelt knuder" (double knot). It is not only, but also the Danish language that makes the commercial so charming. The likeable anti-hero is successfully staged by M2Film from Aarhus in Denmark. (sis)
