Last but not least: Cif cleans up Romania
Many streets in Romania are marked with hate messages targeting Jews, Roma, and Sinti. A Romanian agency took action against these aggressive messages using Cif cleaners.
MRM/McCann launched a campaign for the Unilever brand Cif against Nazi and violent slogans in public spaces. Citizens were able to send in their photos of the most extreme hate graffiti via an app. The app automatically localized the location and sent in a team of Cif cleaners to clean the facades. As part of the "Cif cleans Romania" campaign, 385 sites in various cities were cleaned - not by ethnic groups, as many of the graffiti claims, but from the verbal pollution of public spaces. (sis)
