Last but not least: A matter for the boss

 
Special times call for special measures, said the corporate publishing agency Yesway, and came up with something special for a message from Feldschlösschen boss Thomas Amstutz to his employees: To thank the beer company's employees for their special efforts in the run-up to the European Football Championships, they were sent a telephone number by text message that could be used to call up a podcast with a message. The text message was sent on the day of the opening match of the European Championships. Apparently the boss's message was of interest: between mid-morning and 2 p.m., over 60 percent of recipients had already listened to the podcast. The Yesway agency rightly called the response rate "excellent"; it is rare for a boss to have such an attentive workforce.