Last but not least: Casting - Who does Ogi best?
The advertising agency Spillmann/Felser/Leo Burnett drew inspiration from a well-known casting show for a campaign designed to get young people excited about the Youth Session. For once, though, there’s no singing—instead, Adolf Ogi’s legendary New Year’s speech is reimagined with the little fir tree.
Getting young people interested in politics these days requires a wealth of ideas. The advertisers at Spillmann/Felser/Leo Burnett were inspired by a well-known casting format for their latest campaign to motivate teenagers to take part in the youth session. For once, however, it's not singing but talking. The young people interpret the legendary speech by former Federal Councillor Adolf Ogi - the 2000 New Year's address in front of the Lötschberg portal in Kanderstag, the speech with the little fir tree.
For the recordings, 30 completely different young people were hired to deliver Ogi's speech in front of a casting wall. They read from the teleprompter - just like Ogi did back then - and occasionally have difficulties with it, just like he did. The result is proof that politics can also be fun for young people and doesn't have to come across as bone-dry, say the SFLB advertisers. The film is being used online and can be seen on the Politstars.ch website. As a bonus, there is also a movie with the mistakes and blunders. The website and other advertising materials such as posters and flyers also come in the Musicstar format.
For the recordings, 30 completely different young people were hired to deliver Ogi's speech in front of a casting wall. They read from the teleprompter - just like Ogi did back then - and occasionally have difficulties with it, just like he did. The result is proof that politics can also be fun for young people and doesn't have to come across as bone-dry, say the SFLB advertisers. The film is being used online and can be seen on the Politstars.ch website. As a bonus, there is also a movie with the mistakes and blunders. The website and other advertising materials such as posters and flyers also come in the Musicstar format.
The campaign was designed by the Zurich creative agency Spillmann/Felser/Leo Burnett and the film was produced by Plan B and directed by Chris Niemeyer. "Switzerland is looking for the political stars of tomorrow" is a campaign by the Youth Session and the Swiss Association of Youth Organizations (SAJV) and is supported by Swisscom and the Federal Social Insurance Office.
Responsible for the youth session: Geo Taglioni (project manager). Responsible at Spillmann/Felser/Leo Burnett: Moritz Stillhard, Maren Beck, Simon Staub, Peter Brönnimann, Martin Spillmann (creation), Andy Stäheli, Mirjam Eberle (consulting). Film production: Plan B. HC Vogel (production), Chris Niemeyer (director).
