Last but not least: Cablecom's slippery counter-offensive

Swisscom launched its own TV apps at the end of the year. It goes without saying that its competitor, Cablecom, isn't going to just sit back and take that lying down. But does the counteroffensive really have to be a 3-D porn service?

According to 20 Minuten Online, Cablecom has included nine 3D porn movies in its rental offer since the end of December - the company says it is responding to a customer need. Swisscom, however, is unimpressed by the porn offensive. Spokeswoman Annina Merk told 20 Minuten that the company is sticking to its policy of not offering erotic films. Whether Swisscom will remain true to its anti-3-D porn stance for much longer remains to be seen. After all, the first 3D porn film "Sex and Zen", which was released this spring, outperformed all blockbusters - the film is said to have made more money on its first day than the previous record holder "Avatar". So the customer need really does seem to exist ...
 

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