Last but not least: Please a bitter
The more bitter people felt, the more bitter the beer the Farnham Brewery served them.
Farnham Ale & Lager Is a microbrewery from Quebec. And offers a range of beers in all flavors. With beautiful packaging.
Unfortunately, Switzerland is a developing country when it comes to beer culture. Even if people in this country are slowly acquiring a taste for it - and still have to buy expensive niche products like India Pale Ale (although their production would not be any more expensive than a commercial lager). No matter, that will come. Until then, we look a bit enviously to Belgium, America, England - or even Canada. For Farnahm, the agency Lg2 - known from the campaigns for the Quebec City Magic Festival '15 and '16 - set up a vending machine at a festival that rewards visitors' bitterness with the appropriate beer. A bit far-fetched, but somehow still good. (hae)
