Last but not least: Bigeseterter advertising bicretic

 No, it's not the devil who made the mistake in the title above. It is merely based on an enthusiastic response received by the Werbewoche editorial team. "If advertisers on TV were able to constantly make the same kind of pitches as with this ad, zapping away on TV during the commercial breaks would no longer be an issue," says the advertising viewer. We are talking about the ad that Patric Franz and Patrick Ryffel designed for the "Only an ad can do that" competition. It features a confusing text full of mixed-up letters. "The ad is a real pleasure and absolutely perfectly designed," praises the ad lover. "Those who know how to read and are experienced quickly feel in their element and are proud to be able to understand the text without any problems, try to fathom the laws of the text, are praised for it at the end and realize with satisfaction: 'I immediately got the hang of it, yes, I am bagebt! Simple, perfect, ingenious, entertaining and contributing to the success of the day! Yes, that's how you imagine good advertising." Notice: creative advertising performance is appreciated - and the hymns of praise can sometimes be as elegiac as the advertising scolding we usually hear.