Last but not least: Beer idea

Beer advertising often conveys a romantic image: good-looking, successful people laughing and toasting their best friendships or just making them. The prime example, which has been annoying since 2012: Bitburger.

That's one side. The other is far less heart-warming. But at least as realistic. Slightly bored men who drink beer together and sooner or later come up with stupid, but not necessarily stupid, ideas. Funny ideas - at least for the moment. The next day they are classified as "beer ideas" and filed away. 

Not necessarily the image that manufacturers of alcoholic beverages want to convey to their customers. You might think so. With the #Hellobeer campaign, Carlton Dry celebrates the lovable idiocy and shows various ideas that were created under the subtle influence of beer and, above all, put into practice. The campaign was created by Clemenger BBDO Melbourne. (hae) 

 

via Adweek.com