Last but not least: Friendship ends with pizza
Ogilvy & Mather London shows just how far people will go to get their hands on Pizza Hut pizzas. The result is a pretty funny TV commercial.
For 7.99 pounds, Pizza Hut delivered all "Large Classic Crust" pizzas to your home for a week in April. With the "Classic Crust", the crust is "drizzled" with a garlic butter seasoning. Presumably the result is quite edible. However, it is questionable whether people really pretend to be their friends in order to steal their pizza. According to the advertising, yes. No matter. The plan is so convincingly implemented in the Ogilvy shot that it is not surprising that the baffled lady fell for the scam. Sustainable. (hae)
