Last but not least: Walkable dreams
Children's drawings meet VR technology. The result: beaming faces and a successful campaign.
And it comes from Switzerland. The Zurich-based virtual reality content studio Bandara has implemented a VR campaign for the real estate portal Homegate.ch that is not only worth seeing, but also worth walking through. The concept is relatively simple: children draw their dream houses, the experts from Bandara implement them - and the children put on VR goggles. The privilege of being able to walk around in their own drawings was unfortunately denied to our generations - virtual imagination had to suffice. (hae)
Responsible at Tamedia: Stefanie Fritze (Head of Marketing Homegate.ch); Peter Wälty (Head of Digital News & Development); Christian Lüscher (Head of Commercial Publishing). Responsible at Bandara: Daniel Gremli, Urs Langenegger, Jonas Baer (concept/overall responsibility); Sonja Böckler, Mik Müller (3D Design, VR Development). Responsible at Frame Engine: Felix Tanner (director/editing), Nick Metzger (camera), Timo Schaub (lighting/sound), Thomas Rechberger (sound design).
