Last but not least: Machine, please smile!
Insert money, select a product and pull it out - that's now a thing of the past. The advertisers from Sapient Nitro presented the vending machine of the future in Cannes. The best thing about it: all you have to do is smile and you'll be rewarded with a free ice cream.
When a passer-by approaches the machine, they are asked to smile. The "Smile-o-Meter" recognizes how well they do this. As a thank you for smiling, the customer receives a free ice cream and also has the opportunity to share a photo of their personal moment of happiness with the Unilever Facebook community. The machines are to be installed in highly frequented locations around the world over the next 18 months. We want one too!
The machine is part of the campaign for ice cream manufacturer Unilever, which aims to encourage consumers to share small moments of happiness with their community.
