Last but not least: Excluded from the Olympics
A Guinness online ad cannot be aired during the Winter Olympics in Sochi—just like one of the female athletes featured in it.
Guinness is not an official sponsor of the Olympics. The beer producer therefore had to remove the online ad featuring biathletes Tracy and Lanny Barnes from its official channels shortly after it was published at the end of January. This is what the Swiss Olympic rules stipulate. Until the end of the Winter Games, only sponsors are now allowed to advertise with the faces of Olympic participants.
The commercial briefly tells the story of an important decision in the twins' lives. One of them has voluntarily given up her participation in Sochi. The other will still be in the race. And Guinness' commercial will probably do the same - not on the company's official channels, but on YouTube. (sis)
