Last but not least: on your knees, mes Amis

The collaboration between French broadcaster Canal+ and Parisian agency BETC has already borne highly amusing fruit on several occasions. For example, the bear that had to watch so many feature films on the channel in its role as a carpet, that he himself entered the film business as a director.

The latest campaign has football fans jumping for joy at the sports program, as footballers tend to do after scoring a goal. This, in turn, is also likely to generate enthusiasm among some viewers - even if in most cases this is probably expressed somewhat more discreetly. (hae)