Last but not least: Caught on the dog

 "Shining eyes, dogs wagging their tails and smiling faces in the editorial office" - these are the kind of blissful impressions described by the team that will soon be going online with the Hallohund.de portal. The lifestyle-oriented community site from Hubert Burda Media will offer "exciting topics, tips & tricks for dogs and owners, photos and videos as well as the latest dog-walking routes", as the editorial team explains in a blog. The creators are already looking forward to it like their neighbor Lumpi: "We have been preparing for weeks for the big day when Hallohund can fill up with dogs and dog owners". However, due to some nasty bugs, the launch had to be postponed - this week it should be ready. In the meantime, the editorial team is posting on its blog and reporting on what it has already been up to: "Choosing three proud winners of the literary dog calendar", for example. Or interviewing Verona Pooth, who used to be called Feldbusch and these days seems to be more interested in whether the dog barks "woof" than the spinach makes "blubb". For the time being, however, the digital dog paradise is still closed. Chasing bugs is probably more difficult than retrieving sticks. At least the crew is getting out of the affair with slogans that appeal to the target group: "We're going for another walk" and "We're just going for a walk!".