Last but not least: Even dead people deliver advertising messages

Ever since a small Scottish village started using John Lennon as an advertising medium, interest in the Duress nest has grown rapidly. Why does it work? Between the ages of nine and 14, the Beatles legend spent his summer vacations with his parents in the 350-person village. And in 1969, a year steeped in history, he spent another time in the seclusion of the Scottish Highlands with Yoko Ono and his children. The village is now using this fact for its advertising message. As the representative of the tourist board confirmed to the SDA, the slogan "Give Duress a Chance", based on a Lennon hit, has not failed to make an impact. Whereas previously no one had taken any notice of the village at all, the inquiries are now pouring in. What is right for Lennon is probably still good enough for mere mortals. Perhaps some people hope that the magic of the Scottish landscape had a decisive effect on Lennon's genius. So pack your notebook and guitar and head north. There may be some super hits among the souvenirs.