Last but not least: Cops drink coffee too
In Zurich and Bern, promoters—dressed as bears and bulls as well as in stylish suits—were out and about drinking coffee, drawing attention to the Swissquote Lounges, and attracting new customers.
The fancy animals were dressed up by the Maxomedia agency to implement a comprehensive promotional campaign and advertise a Swissquote Lounge promotion. In their costumes, they were to draw attention to the fact that every customer who opened a trading account in the Swissquote Lounge during the two-week promotional period would receive Swissquote Quant funds worth around 200 francs as a gift.
In addition to the animal suits, the offer was advertised with posters and flyers. In addition, the bulls and bears invite you to the lounges in Zurich and Berne for advice, stock market news and seminars, as well as simply a good cup of coffee.
The Swissquote stock exchange game is still running online until the end of June. With a fictitious starting balance of 100,000 francs, participants can put together their own portfolio. The player with the highest prize wins a Swissquote trading account worth 10'000 francs. The game is advertised with banners on various websites relevant to the target group.
