Last but not least: Arctic Volume sleekly staged
Stockholm-based fashion photographer Matthias Sparreskog has stylishly captured the new fall campaign, «Create Volume,» for Arctic Volume. But Arctic Volume isn’t a hair salon or a hair color...
Arctic Volume is a "high-volume and fully coated graphic paper" from Arctic Paper, as described in a company press release. The task of photographer Matthias Sparreskog was to showcase the benefits of Arctic Volume in the new campaign. He was to photographically present the "Create Volume" theme in the right light.
"Volume is a concept that is difficult to portray," says the Swede, who has made a name for himself as a fashion photographer. As creativity, volume and tinting are also in demand for fashionable hairstyles, the decision was made to use hair models. Sparreskog was professionally supported during the shoot: Hairstylist Dejan Cekanovic created imaginative hairstyles, make-up artist Sofia Eriksen and stylist Christopher Insulander took care of the striking styling.
The hair campaign has been running since mid-August.
