Last but not least: Apple user discrimination
Market research shows that Apple users in the U.S. spend significantly more on hotel rooms than Windows users. This fact inspired a booking platform to show visitors search results filtered differently—without their knowledge.
The results, which Apple users from Orbitz.com were on average significantly more luxurious than those for Windows users. For the portal, this is a completely normal thing: they found out that Mac users would be happy to pay up to 30 percent more for suites and luxurious hotels, even at an average price of 100 dollars, which is why they came up with the idea of filtering the search results differently. Discrimination against women, blacks, handicapped people, pit bull owners and fat people is a thing of the past: Mac user discrimination is the buzzword of 2012.
At least Apple users didn't have to pay more for the same room. But they were denied cheaper offers - not exactly nice either. For Orbitz.com, however, this is just the beginning. In future, they want to deliver even more "offers tailored to the end user". Will Mac fans soon only have access to stretch limousines, champagne and luxury suites and have to do without beer, camping vacations and other nice things?
(Source: Meedia.com)
