Last but not least: Alcohol for breakfast
For once, the early-morning coffee at the Vicafé Barista Bar looked like a glass of beer. «If you need alcohol first thing in the morning, you need help»—that’s the slogan of Advico Y&R’s sleep-inducing ambient campaign.
Advico Y&R came up with this surprising ambient campaign to draw attention to the free help offered by Blaues Kreuz Zürich. The Vicafé barista bar served its take-out coffee for a week from 6.30 a.m. to 10 a.m. in a very special way: in paper cups that made the coffee look like a glass of beer. (uma)
Responsible at Blue Cross Zurich: Henrik Viertel (Head of Communications). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Olivia Gnani (AD/concept), Renée Weber (consulting)
