Last but not least: Aerobics for the cat
DDB Chicago has developed an aerobics workout for house cats for the cat food manufacturer Temptations, titled «Work it Kitty!» It’s not meant to be taken entirely seriously—but that makes it all the more worth watching.
To promote the cat treats, the DDB agency has created a whole "Work it Kitty!" website in the pink 80s style. The centerpiece is the music video by Alex Gaudion featuring Taboo - "I Don't Wanna Dance". Nine years after Eric Prydz' "Call on Me", another aerobics video could cause a stir. The new edition features fewer feminine curves - but plenty of velvet paws. And exercises such as "toilet rolls" - known from numerous YouTube cat videos. (hae)
