Last but not least: Advent calendar XXL
This year, the largest Advent calendar comes from the United Kingdom. Each door is a truck.
Each truck has a number and drives out into the country on the corresponding Advent day to delight the population with free Cadbury chocolate. Hashtag: #cadvent. The integrated campaign is a joint effort between the agencies Golin, Elvis, PHD, Drum and RPM. The shining and beaming children's eyes are filmed and turned into a heart-warming, festive casemovie at the end. Whether the award is enough for awards is questionable, because the idea is not that special after all. But the image of the trucks in formation is quite something - and someone has to ring in the pre-Christmas season here if the weather doesn't do it. (hae)
