Last but not least: 60 seconds to save the planet
Al Gore's climate protection organization, the Alliance for Climate Protection, has launched a global contest for the best TV commercial on the topic of climate change. The goal is to raise widespread awareness of the urgent need for action.
Climate advocate Al Gore has announced a global competition for the best and most provocative commercial on climate change. "The way opinions are formed in modern societies has a lot more to do with mass advertising than many of us purists would like," said Al Gore in the New York Times. That is why a commercial is the right tool for a climate protection campaign. Governments are reacting far too slowly to the crisis of global warming, Gore emphasized. The competition was launched by the environmental protection organization Alliance for Climate Protection, which was founded by Gore. Gore is hoping for free advertising time on TV channels and large donations to finance broadcasts. The competition marks the start of a three- to five-year advertising campaign on television and the Internet, which aims to draw attention to the need for action on climate protection, such as the urgent need to reduce greenhouse gases.
There is a Toyota for the best spot.
Advertising agencies and private individuals who are not deterred by the conceptual weaknesses of the competition have until
September 12, 2007 to submit eco commercials of 15, 30 and 60 seconds in length.
There is a Toyota for the best spot.
Advertising agencies and private individuals who are not deterred by the conceptual weaknesses of the competition have until
September 12, 2007 to submit eco commercials of 15, 30 and 60 seconds in length.
