Last but not least: 21 megapixels, 21 scenes, 1 campaign

The agency is working with photographer Ryan Schude for this unusual campaign. He specializes in so-called tableaux vivants, i.e. photographs in which actors or models recreate theatrical scenes. Staged images of random moments. In Schude's pictures, several scenes happen simultaneously and each tells its own story or part of the story at the moment the picture is taken.

Schude normally photographs each scene individually and then combines them into a single, coherent image. For the Motorola campaign, however, the aim was to capture a tableau vivant with just a single photo. With 21 scenes that tell 21 stories. Because with 21 megapixels, the smartphone camera should be so good that you take pictures of what you want, not what you can. This photo was taken during a shoot that was difficult to coordinate:

It's always fascinating to see what kind of photos we can get out of our phones today - until a few years ago, comparable light intensity and quality was reserved for expensive DSLR cameras. But that's not the real highlight of the campaign. The photo was designed specifically for Instragram's mobile platform - so that it can be divided into 21 individual square photos. Each tile shows one of the 21 scenes. If you click on it, a movie is played that embeds the scene in a story.

The image, the tiles and their video stories can also be viewed on the campaign page Moto21in1.com can be called up. Incidentally, the actors are not actors, but all people (and dogs) who use Instagram with great success.

Casemovie:
 

It seems as if Apple really needs to dress warmly. Not only as far as the cameras of the iPhone models are concerned, but also as far as the recently rather uninspired advertising campaigns are concerned. (hae)