Too good to share with the kids
Snack manufacturer Walkers is launching its first advertising campaign in ten years—and is targeting its tried-and-true audience directly: parents.
After keeping its feet still for ten years with the snack brands Wotsits, Monster Munch and Quavers, Walkers is back in the USA in 2019. And it is aimed directly at the target group it has already addressed in the past. It doesn't matter that the target group now often has children. Because good stays good. And good is best kept to oneself.
AMV BBDO's campaign is based on scientifically proven facts: 64 percent of all parents in the U.S. apparently hide edibles from their children. Because they prefer to eat them themselves (and hopefully because they're not particularly healthy anyway). The 360-degree campaign also includes a contest in which parents are asked to reveal their best hiding places.
