Room with whale view
A hotel room where you wake up every morning in a different, fascinating place... Quebec shows itself at its best, both in terms of scenery and connectivity.
Storytelling in tourism campaigns - works well. You captivate the viewer emotionally and at the same time show them the beauty of their future travel destination. This has worked for "The Tale of Kat and Dog" for Amsterdam or Julian Thorners Motorcycle excursions The decision has already been made for Graubünden - and is now also pleasing in the case of Quebec.
It tells the story of an American couple who enjoy a particularly fascinating tourism program: Their hotel room is transported daily by helicopter, boat, car or train to a different location in the diverse and incredibly beautiful Canadian countryside.
There's really only one thing left to do: off to Quebec. The agency responsible for the campaign is Lg2, which repeatedly attracts attention with extraordinary campaigns (e.g. for the Quebec City Magic Festival). (hae)
