Paper economy
The stationery shop Pens & Stationery is making a heartwarming effort to encourage people to write more messages to each other again—by hand.
At a time when it feels like 90 percent of written communication is digital, the handwritten word has gained in value. Beautiful words only become more beautiful when they are written rather than typed. Nevertheless, stationery salespeople have probably seen better days. This makes it all the more important to give people a taste for handwriting again. BBDO New York tells the story of a couple in notes - from the first to the last second. The almost four minutes fly by. But you know that from real life. (hae)
