Where is the cup?
Go big or go home: The betting company Bwin is staging the upcoming race for the World Cup trophy in true Hollywood style.
Maradona, Cafu, Effenberg, Del Bosque... Bwin gathers charismatic football legends (and Franzi van Almsick) from the countries of the top favorites to duly launch the World Cup in Russia. Argentina, Brazil, Germany, Spain...in the style of typical Hollywood blockbusters like "Ocean's Eleven", the sporting battle for the World Cup trophy is elevated to the level of perfect crime.
"Who Stole the Cup?" is the sequel to Bwin's 2017 campaign "The Race." At Bwin.com fans can now guess who the culprit is. The story, created by the BBH Sport agency, will be retold via all channels until the World Cup - at the end, the culprit/winner will be determined. It is quite possible that the real 2018 World Champion will come from the same country. Nevertheless: Hopp Schwiiz! (hae)
