Wieden + Kennedy and PES mobilize against plastic in the sea with viral film
Wieden + Kennedy Amsterdam and Corona are fighting plastic pollution in the world's oceans with a fantastic animated film.
It will probably take many more campaigns before anything really changes. Once again, a lot of time will pass that we don't actually have. Only a multi-layered rethink in politics, business and among the entire population of the earth will lead to the problem being brought under control - if it is not already too late. Until then, the oceans will continue to be littered with discarded packaging. The fact that these are often devastatingly eaten by marine life is just one of the many damages caused by plastic waste in the water and near the shore.
For Earth Day, Wieden + Kennedy Amsterdam and the production company PES Film created an animated film for the Corona beer brand that is well worth seeing. In the accompanying making-of film (see below), it turns out to be far less computer-animated than you might think at first glance. Great stop-motion cinema on behalf of a good cause. With success: the film was released a few days ago and already has over 5 million YouTube views.
