How to curb hunger with McDonald's
In Canada, the McDelivery service is wishing people a happy moving day—with a campaign that really catches the eye.
July 1 is official parade day in the Canadian province of Quebec. While the day used to be law, it is now just a tradition. So you can move whenever you want - yet most tenants make their moving plans on "Moving Day" (French: jour du déménagement). This brings moving companies in particular to the edge of their capacity. They often work for days without a break, with extra shifts, and anyone who wants to hire them has to register up to six months in advance.
It's good when you at least don't have to go hungry during the stress of reins. McDelivery, the delivery service of McDonald's offers itself in any situation when you have no time, no desire or no kitchen to cook.
The campaign by the Cossette agency shows loaded train wagons whose cargo is reminiscent of Big Mac, McMuffin and McDonald's French fries. Classic advertising craft - the idea has been seen a thousand times. And you'd like to see it a 1001st time.
