Just like in real life
M&C Saatchi is showing the British people at Royal Mail what their online behavior would look like in «real life.».

Identity and data theft is an unpleasant thing. It's something that people usually only deal with when they themselves are affected. Until that time comes, many people are still behaving carelessly, carelessly or, in the worst case, naively in 2017. The British postal company Royal Mail has declared war on identity fraud and wants to inform the public about it through a Information platform and a TV campaign created by M&C Saatchi. Not only on Facebook, where most people still reveal more about themselves than they would on the street, but also when shopping online or in e-mail correspondence, there is apparently still a great need for education. We've seen the transfer of Internet situations into "real life" many times before... but one more time is still possible. (hae)
