How Diesel turns the page and celebrates the conversion scammers
With its fall campaign, «Enjoy before returning,» Diesel once again demonstrates why you’re in good hands at Publicis Italy.
The collaboration between Diesel and Publicis works. The approach: Instead of fighting the unloved, you celebrate it. For example, Diesel launched its own Fake brand called "Deisel and competed with conventional fake products - to become a coveted collector's item in the end. When thousands of followers recently unfollowed the brand because it launched an LGBT+ collection, the company celebrated the purge of its own fan base with a broad chest (Werbewoche.ch reported).
After the fakes, another unloved phenomenon of the fashion industry is now being tackled: The so-called "Wardrobing". This means that clothes are worn before they are returned to the store or to the online retailer. It is often not cheap brands that are affected, but expensive brands where the fraud "pays off. For London Fashion Week, Diesel launched the campaign "Enjoy before returning" - celebrating all those who wear the clothes and then neatly recycle them. Freely according to the motto "If you can't beat them, join them." If the buyers return the goods worn anyway - why shouldn't they officially enjoy it right away?
A fashion campaign with a wow effect. The only thing missing are the awards. Hopefully, the Publicis Group will file again in the meantime...
